PRODUCTION
Ranger Boats —
Built to Scale
Forty boats a season. Four states. Studio, factory, and open water. I helped build the visual language for one of the most recognized names in fishing.
Project Year :
2017–2018
Role :
Production Lead
Scope:
Photo · Video · Social
Approach:
Commercial Production · Visual Storytelling
Problem :
Commercial production at scale isn't glamorous. It's logistics, precision, and creative execution — simultaneously, across multiple locations, with no margin for error.
Ranger Boats needed full production coverage for 40+ models annually. Studio work in Springfield. On-water shoots in Arkansas and Minnesota. Factory content at the Ranger facility in Flippin, AR.
Every boat needed to look like the hero of its own story.
Solution :
I was embedded with Silker Studios, a creative agency contracted by Ranger Boats and Bass Pro Shops, supporting the Creative Director across every phase of production.
That meant everything. Location scouting and logistics across four states. Equipment management on water and in studio. Filming, photography, culling, and editing. Social content development and final delivery.
Studio one day. Open water the next. Forty boats. Full pipeline. Every season.
Challenge :
Scale kills quality if you let it. Forty boats means forty opportunities to get it wrong — wrong light, wrong angle, wrong edit, wrong deadline.
Staying sharp meant building systems as much as making images. Production schedules that held under pressure. Agency and client relationships that stayed aligned across hundreds of deliverables.
A creative eye that didn't fatigue when the shoot days stacked up.
Summary :
This was my commercial production apprenticeship — and it was the real thing. National brand. Agency workflow. Multi-state logistics. Full creative pipeline from pre-production to final delivery.
The range I built here — studio to location, photo to video to social — is the foundation everything since has been built on.